$1 Billion on Obamacare Ads?

Thursday, March 27, 2014

When all is said and done a media firm estimates that more than $1 billion will be spent on advertising for and against Obamacare. With $500 million already spent, Kaiser Family Foundation polling shows that public opinion has remained relatively static regarding the law with 35 percent approving and 43 percent disapproving. With the upcoming November 4 elections, the advertising war will likely have political consequences due to timing of full implementation.